Designer Haleh Nematzadeh’s edgy women’s ready-to-wear namesake collection is a testament to the dynamic interchange between high fashion, street culture, and rock-and-roll.  With a personal magnetism to the high drama of fashion and its coexistence with music, her free-spirited down-town chic evokes an electric, bold, sexy and mysterious spirit. Haleh has been getting incredible attention for her trademark style, pushing boundaries by using unconventional methods, and detailing for a look that is a contrasts rocker-chic and handcrafted couture. Her work consistently appears in publications including Vogue Italy, Elle, Paper, Nylon, and WWD and is worn by the likes of celebrities such as Kelly Osborne, Kelis, Gwen Stefani, Amber Rose and Keri Hilson.

As a means to address a new way to show fashion in the digital age, Haleh Nematzadeh was inspired to create a conceptual music video to introduce her new fall/winter 2010 collection. Forgoing the Traditional Runway Show format, the result is “The Faithless will Never Tell This Tale” a story about adventure and fearless exploration, shot in high definition with a 15-person film crew to resemble a music video synchronized to a brilliant soundtrack. See influences ranging from medieval, military, underground, the film “Where the Wild Things Are”, Heavy Metal, and explorers such as Indiana Jones, and Joan of Arc form into a womenswear collection and music video by clicking below